The smartphones in your pocket is a fully fledged film production studio. With the right training and structure your org will be able to produce high quality timely video stories that will keep your stakeholders informed of project progression, highlight areas of improvement whilst providing accountability and attracting new donors and supporters.
We provide bespoke hands-on in-person training that builds in-house video storytelling production capability that delivers impactful results.
We live in the age of ‘permission marketing’: if what you have to say doesn’t mean anything we actively ignore it. Thats the same for your stakeholders so unless you provide regular stories that speak to your audience its likely they wont take any notice either. You can either try force people to listen to you (paid ads) or you can convince them. Thats what storytelling aims to achieve and its the most cost effective superpower your organisations needs to harness in order to survive and ultimately thrive.
We help organisations to identify their most impactful stories and crucially how best to tell them.
Of the 4 content mediums - image, video, text, audio - only audio can be experienced away from a screen. Increasingly people are spending time listening to long form audio whilst cooking, driving, flying, working out etc. Podcasting is an opportunity to provide stakeholders with unique, intimate and informed experience whilst helping you build strong stakeholder relationships.
We provide in-house podcasting production training that enables your org to deliver long form audio and deliver results.
I enjoyed it, despite my frustration with technology. All the participants demonstrated, they learnt the basics skills. I think all of us demonstrated vulnerability, which I didn’t expect. Thanks for a job well done.
Walk The Plank - Manchester
A great introduction to the possibilities of creating a visual story on our phones. Tutor was accomodating and understanding of our different approaches and abilities.
Vernacare - Warrington
I really loved that Imran tailored the course to our groups interests. He interacts positively with the young people and made it a great environment for learning.
I really enjoyed when Imran switched the conversation to be about the young people teaching him about conservation - I thought that was a nice touch to make them feel at ease.
Creative Explorers Outside - Salford
I liked the fact that it was not a standard, boring, usual corporate training. Good energy in the room and open discussion about media platforms was great.
Kirklees Museums & Galleries - West Yorkshire
I liked how accessible it was. I am really not that technology proficient but Imran made everything seem much simpler by breaking all the steps down in a clear way.
WTP - Salford
“The course was really effective. The best part of it was that it was hands on, we got to practice what we learned within the assigned time. It was a very smart and effective lesson in terms of time management, acquiring a new skill and then executing it. All the lesson objectives were met and displayed in the finished video clips of the all the students which is simply amazing.
I realky liked the fact that he diverted our focus on the process rather than the content otherwise we all would have spent ages in finding a perfect idea and no one would have been able to complete the task. Even I came up with something silly and just didn't give a second thought to changing the topic but just got on with completing the task and during the process learned a lot!”
National Exhibition Centre (NEC) - Birmingham
Imran Azam (@moiazam) is the award winning founder of thisisreel.co; a video storytelling consultancy based in Manchester. He is one of the pioneers of ‘pure’ smartphone video production and passionate advocate of storytelling for change.