Not all video is created equal! What video was, what it is and what it will be is constantly being redefined. What is certain though is that video viewed vertically on smartphones through verical storytelling platforms is only going to become increasingly important to your clients and represents an significant opportunity.
We work with in-house social media teams and creative agencies to produce engaging video that meets client objectives on time and within budget. To do this we deploy a planning and implementation model called PREP - Preparation Research Execution Promotion - that provides a transparent framework and delivers results.
Whether your are looking to produce video for your brand or for your clients its crucial to understand the process in order to avoid wasting time and money. We deliver bespoke training workshops - filming, editing and publishing via your smartphone - that enable you to experience the process and get to grips with social media video.
The Ellen MacArthur Foundation has a global reach and effective communications are crucial in sharing our mission to develop a circular economy. We have a dedicated digital comms team that manages our output and measures impact. We consulted with Reel in order to review our existing communications strategy and develop outreach through smartphone filmmaking. With events around the world and ample content creation opportunities, video shorts provide a way to better engage our audience and attract new interest. Reel's insight was eye-opening and relevant to our requirements. It’s rare to come across an organisation that can offer contextualised strategic advice as well as practical, technical output.
We wanted to create an online exhibition that told the story of the World Cup through 24 historic objects housed at the museum. The question was how? We consulted with Reel who devised an interactive multimedia online gallery that mixed audio, video and high res imagery. Normally this kind of thing would have been completely outside of our budget but Reel achieved this through the innovative use of smartphone technology. In essence all content for the gallery was produced using an array of mobile apps. It is safe to say this project would not have gone ahead without the fantastic solution provided by Reel.
We were on the cusp of launching our crowdfunding campaign but needed a promotional video at very short notice. With so much going on in the run up to the campaign we needed someone with an understanding of our business who could produce a creative contextual video that would offer both substance and style. Reel came high recommended and was able to capture the very essence of our campaign and deliver an outstanding film that played a significant role in helping us triple our funding target! Brilliant!
'Snapchat is not a platform that many find intuitive let alone are able to use effectively to build and engage with an audience; well you can completely exclude Imran from that statement! In short Imran was responsible for the A-Z of The Next Web’s Snapchat channel strategy and implementation at our flagship TNW Europe Conference in Amsterdam that resulted in 1000’s of new followers and incredibly high levels of engagement. Having worked with Imran at close quarters its clear that it is his ability to weave a compelling story that stands out and keeps people coming back for more. He is a safe pair of digital storytelling hands, is incredibly creative and applies himself 110%. We were seriously blown away by what Imran managed to achieve during his time with us and no doubt will be working with him again in the not so distant future. Would we recommend him? Hell yeah!'
'Reel used really creative smartphone technology to create an immersive interactive story telling digital gallery highlighting works by Tracey Emin and other world renowned contemporary artists working across traditional and digital media. The project was superbly executed, on spec and on time; we thoroughly enjoyed working with Reel!'
Reel advised NZF on the strategic use of smartphone content production across our national program of events. This has meant we are now in a position to produce high quality, relevant, impactful and timely content across our social media channels with a greater degree of control, creativity and speed whilst reducing the cost of doing so. Reel were very dedicated and professional in their approach and it was a pleasure to collaborate with them.
Some of the leading brands, content marketing providers, agencies, startups, think tanks and charities we have worked with:
