Marketing is no longer simply about creating awareness: we already know how to find you but the problem is we don’t know you. We haven’t built the bond of trust that leads to business.
In an age of unlimited choice we only choose that which aligns with our values. If you don’t show us who you are and what you stand for then why should we take the time to notice?
Building trust with your audience through the values that run through the heart of your organisation is the best way to cut through the online noise in order to attract and retain your clients.
And the best way to share those values is by telling your stories.
We build a clear picture of your audience, identify the brand stories that resonate with them and develop a production timetable and campaign strategy that delivers on time and within budget.
We bring the very best audio and visual storytellers to work on your campaign to create compelling, innovative and awe-inspiring stories that express the very best of your brand.
The plan will have detailed who the audience and where they reside online. All campaigns we run are driven by data, targeting and careful analysis of performance to ensure your stories connect with the right people.
We work with you to produce engaging audio/video stories that express your brand values on time and within budget. We do this by deploying PREP - Planning Research Execution Performance. A transparent collaborative framework that delivers results.
Your clients spend their time spread across the social media landscape. One size does not fit all and the data driven story led marketing campaign we deliver pinpoints the right people at the right time in the right place.
Some of our clients have stablished in-house marketing teams who are aware of the need to tell better stories but are unclear about what stories to tell and where to delpoy them effectively. We work with you to identfy your story and develop a strategy that compliments your marketing plans.
Your in-house marketing team is in charge of telling your story. Its crucial to understand the structure and process of storytelling in order to avoid wasting time and money. We deliver bespoke video and audio led training workshops that enable you team to harness the power of brand storytelling.
The Next Web is Europe's premier technology and innovation event attarcting 15000 attendees over 2 days in Amsterdam with many more following through social media. We were tasked with delivering a real time Instagram Story series that would capture the essence of the conference.
The Ellen MacArthur Foundation has a global reach and effective communications are crucial in sharing our mission to develop a circular economy. We have a dedicated digital comms team that manages our output and measures impact. We consulted with Reel in order to review our existing communications strategy and develop outreach through smartphone filmmaking. With events around the world and ample content creation opportunities, video shorts provide a way to better engage our audience and attract new interest. Reel's insight was eye-opening and relevant to our requirements. It’s rare to come across an organisation that can offer contextualised strategic advice as well as practical, technical output.
We wanted to create an online exhibition that told the story of the World Cup through 24 historic objects housed at the museum. The question was how? We consulted with Reel who devised an interactive multimedia online gallery that mixed audio, video and high res imagery. Normally this kind of thing would have been completely outside of our budget but Reel achieved this through the innovative use of smartphone technology. In essence all content for the gallery was produced using an array of mobile apps. It is safe to say this project would not have gone ahead without the fantastic solution provided by Reel.
We were on the cusp of launching our crowdfunding campaign but needed a promotional video at very short notice. With so much going on in the run up to the campaign we needed someone with an understanding of our business who could produce a creative contextual video that would offer both substance and style. Reel came high recommended and was able to capture the very essence of our campaign and deliver an outstanding film that played a significant role in helping us triple our funding target! Brilliant!
'Snapchat is not a platform that many find intuitive let alone are able to use effectively to build and engage with an audience; well you can completely exclude Imran from that statement! In short Imran was responsible for the A-Z of The Next Web’s Snapchat channel strategy and implementation at our flagship TNW Europe Conference in Amsterdam that resulted in 1000’s of new followers and incredibly high levels of engagement. Having worked with Imran at close quarters its clear that it is his ability to weave a compelling story that stands out and keeps people coming back for more. He is a safe pair of digital storytelling hands, is incredibly creative and applies himself 110%. We were seriously blown away by what Imran managed to achieve during his time with us and no doubt will be working with him again in the not so distant future. Would we recommend him? Hell yeah!'
'Reel used really creative smartphone technology to create an immersive interactive story telling digital gallery highlighting works by Tracey Emin and other world renowned contemporary artists working across traditional and digital media. The project was superbly executed, on spec and on time; we thoroughly enjoyed working with Reel!'
Reel advised NZF on the strategic use of smartphone content production across our national program of events. This has meant we are now in a position to produce high quality, relevant, impactful and timely content across our social media channels with a greater degree of control, creativity and speed whilst reducing the cost of doing so. Reel were very dedicated and professional in their approach and it was a pleasure to collaborate with them.
